Companies put a lot of time, money, and resources into attracting new customers, but customer retention is often overlooked. Your customers are the backbone to your business – without them, there is no business! It’s so important to show them how much they mean to you, and corporate gifting is the perfect way to do that. It’s a fun and thoughtful way to give thanks to the people that have helped your business thrive.
Why not consider personalising your corporate gifts with printing and binding services?
Benefits of corporate gifting
You might be wondering what sort of gift you should give your customers and clients? From little presents they can use daily, like drinkware to generous technology gifts, remember it’s the thought that counts!
And, whether it’s a small token or lavish offering, here are the main benefits to corporate gifting:
It builds relationships with clients
Everyone loves receiving gifts! It makes people feel special and considered. Although we suspect it’s slightly more, 38% of people say that a physical piece of post influences how they feel about the sender.
Moreover, the production value of that physical piece of mail has even more of an effect on the recipient while reinforcing the brand’s values. Essentially, customers will notice if the gifts are low quality and it’s always best to get something they will actually use!
It keeps you front of mind
Going into the New Year is a busy time for lots of businesses. Your customers might lose focus on your company as they’re busy with their own, but rounding off the year with a thoughtful gift that reminds them of your business will make it harder to forget.
Of course, it helps to have your branding front and centre too. Stationery is a brilliant way to incorporate your business into the offices of your customer. At Athlone, we have lots of other personalised printing services that’ll blow your customers away. Think umbrellas, thermos flasks, games, water bottles, car accessories, and more, that’ll go wherever your customer goes.
It creates a touchpoint
Let your corporate gifting do the work for you. Branded gifts mean that your customer will be reminded of you when working, when going for a walk, even when charging their phone with our eclectic range of printing and binding services. We all know how important touchpoints are in sales and marketing and it’s crucial to nurture these relationships once you’ve got them.
You might find that your customer will get in touch to say thank you for the gift. At which point you can use this as a chance to thank them for their support the past year and discuss their business plans for the next. If not, give them a call! We know that people don’t like receiving cold calls, but this is an opportunity to have an organic conversation that doesn’t have to feel transactional.
Not everyone will be doing it
Chances are, your customer has been approached by your competition. However, they may not have given your customer a thoughtful gift! A token of your thanks will distinguish you from other companies.
Personalised printing and binding services from Athlone
Make use of corporate gifting this Christmas and you’ll quickly see the benefits with your customers!
If you have any questions or you’d like to talk through our corporate gift offerings, please don’t hesitate to get in touch. Our friendly team members are here to help with all your design and print needs, and we’d be delighted to hear from you! And for inspiration, why not explore our corporate gifting catalogue?